Why should I buy this?

It turns neurofeedback from a clinic-style device into a daily wearable.

Who is this best for?

Biohackers, productivity-focused users, meditation users, sleep-tech buyers, and early adopters interested in brain-state tracking.

What makes this different from competitors?

It combines normal earbuds with in-ear EEG, making brainwave feedback more wearable than headbands.

What is the AI or smart feature?

Real-time mental-state sensing and app-guided neurofeedback create a personal cognitive-training loop.

What is the business value?

Strong category novelty with clear viral-hook potential: earbuds that can read brainwaves.

What are the risks or caveats?

It is still crowdfunding-stage and claims should be treated cautiously until broad independent testing is available.

Product Demo

Veetra

Veetra Alpha Neurofeedback Earbuds

$240.00

Veetra Alpha is a pair of EEG neurofeedback earbuds designed to help users understand and train their mental state. It combines brainwave sensing, focus and relaxation tracking, stress feedback, neurofeedback exercises, ANC audio, and app-based cognitive training in an everyday earbud form factor.

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@楠富智太 / VIE, Inc.

2026-03-26T02:44:39Z

VIEもVeetra Alphaも、「脳波計を日常イヤホンに埋め込む」というコンセプトで、ニューロテクノロジーの民主化を目指していて、共にこの領域を盛り上げていきたい。生成AIにとっての脳波データをどのように扱っていくか、今後注目が集まりそう！（集まってほしい！！）

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Specifications

product typeneurofeedback earbuds / EEG wearable

main modelVeetra Alpha

sensor typein-ear EEG

measurement focusbrainwaves, focus, relaxation, stress, fatigue

brainwave bandstheta, alpha, beta, gamma reported in review coverage

training modesguided meditation, breathing exercises, brainwave games, cognitive training

audioHi-Res audio positioning

noise control35dB ANC reported in review coverage

FAQ

Veetra

Veetra Alpha Neurofeedback Earbuds

$240.00

Veetra Alpha is a pair of EEG neurofeedback earbuds designed to help users understand and train their mental state. It combines brainwave sensing, focus and relaxation tracking, stress feedback, neurofeedback exercises, ANC audio, and app-based cognitive training in an everyday earbud form factor.